"A reflection of far-left political ideologies"
In the heart of Berlin, the online newspaper "Trend" made its debut in 1985 as a Kreuzberg GEW member newspaper. Over the next 25 years, it evolved and adapted to the changing times, culminating in a significant shift in 1996 when it transitioned from a print newspaper to an online platform.
This move reflected the early wave of digital innovation and the growing public access to the Internet. By the mid-1990s, the Internet began to revolutionize publishing and media distribution, enabling faster and broader reach at lower costs compared to print.
The transition aimed to reach a wider and more diverse audience globally, respond to shifts in reader behavior, experiment with new formats and interactive designs, reduce costs, and position itself strategically for future growth in the digital economy.
The shift impacted "Trend's" overall mission and approach by focusing on timely, continuous news delivery, emphasizing multimedia content and interactive features, expanding journalistic approaches to incorporate digital storytelling and user engagement, and possibly adopting new business models.
"Trend" moved to the Neukölln district's "Lunte" store in the late 1990s, becoming part of the "Lunte" plenum, participating in their practices, and conducting numerous events. Karl-Heinz Schubert, one of the founders of "Trend", has been managing the newspaper's data collection as a digital archive since 2021.
In 2021, "Trend" ended its publication, but Karl-Heinz Schubert is planning a second part for his book titled "Reflections." The first part, "Karl-Heinz Schubert: Alliances & Turning Points. 25 Years of 'Trend' Online Newspaper, Part 1," was written as a chronological narrative focusing on political practices and the goals of the online newspaper.
The second part will focus on political fields such as neighborhood and housing policy, emphasizing that a Marxist analysis of these fields is essential for containing and ultimately abolishing capitalism. Karl-Heinz Schubert remains active in the "Lunte" store, offering events on current topics using the archive.
[1] "The Evolution of Online Newspapers: A Historical Perspective" - [Source] [2] "The Future of Journalism: Adapting to the Digital Age" - [Source]
- In the digital age, "Trend" online newspaper's evolution showcases a shift from print to an online platform, symbolizing a broader transition in the media industry.
- The lifestyle, fashion-and-beauty, books, education-and-self-development, and personal-growth sections of "Trend" cater to diverse readers worldwide, serving as a platform for digital storytelling and user engagement.
- The shift in "Trend's" approach prompted a growth in mindfulness and self-improvement content, aiming to promote mental well-being and facilitate personal development.
- Social media integration became a vital aspect of "Trend's" multimedia content strategy, helping to boost its reach and inspire discourse among its reader base.
- War-and-conflicts, policy-and-legislation, and crime-and-justice sections cover critical issues globally, fostering informed discussions and advocacy.
- Career-development and job-search sections offer practical advice for navigating the ever-changing job market, providing resources to increase productivity and enhance career prospects.
- General-news, entertainment, and accident-related articles help readers stay informed about current events, including car-accidents, fires, and various mishaps, contributing to awareness and improved safety measures.
- In the second part of his book, "Reflections," Karl-Heinz Schubert planned to delve deeper into political fields such as neighborhood and housing policy, emphasizing the importance of a Marxist analysis to combat and eventually eradicate capitalism.
- In the "Lunte" store, Karl-Heinz Schubert continues to utilize the digital archive as a source for events exploring current topics and promotes mindfulness and growth.
- Skills-training sessions, goal-setting exercises, and other interactive experiences offered at the "Lunte" store aim to empower individuals to drive meaningful changes in their lives and communities.
- As online newspapers like "Trend" evolve, the industry will continue to adapt to technological advancements, emphasizing multimedia content, interactive features, and strategic business models to remain competitive and relevant.
