AI-Driven Retail Revolution: How BSPK's Zornitza Stefanova is Transforming Sales
Zornitza Stefanova, CEO and Founder of BSPK, a leading Unified Commerce AI company, is at the forefront of a retail revolution. The new sales professional is digitally savvy, emotionally intelligent, and powered by AI tools. This shift is transforming customer experiences and boosting productivity.
AI shopping agents are now enabling consumers to make purchase decisions independently, reducing the need for human intervention. Meanwhile, sales teams equipped with AI tools are seeing a significant increase in productivity, up to 47%, and saving an average of 12 hours per week. This is achieved by AI amplifying sales capabilities, handling administrative tasks and allowing sales associates to focus on customer interactions.
The traditional retail sales role is evolving. Unified customer data is now crucial for modern consultative selling, enabling personalized clienteling at scale. Emotional intelligence is emerging as the defining skill for exceptional salespeople in the AI era. AI simulations in training programs are helping sales associates develop these emotional intelligence skills.
BSPK, under the leadership of Zornitza Stefanova, is driving this transition to 'unified commerce.' Here, AI and human sales professionals collaborate to create exceptional customer experiences. With AI handling administrative tasks, sales associates can focus on building relationships and providing personalized service, leading to a more efficient and customer-centric retail environment.
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