Andrew Brandt contributes to Louisville's sports contract negotiations, assuming a fresh position.
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Step into the dynamic world of college sports, where change is the only constant! This shift has not only opened new doors for athletes to earn but also created fresh opportunities for experts like Andrew Brandt. He's a renowned sports lawyer and former executive with the Green Bay Packers, now serving as a trailblazer in the sports field.
For over a decade, Brandt has been leading the Jeffrey S. Moorad Center for the Study of Sports Law at Villanova University, where he also passes on his wisdom through legal courses. A regular columnist for Sports Illustrated and podcast host, he recently added another feather to his cap: strategic advisor to the University of Louisville's athletic department.
But this isn't your run-of-the-mill consulting gig. Brandt jumped on board in January, visits the campus frequently, and has been instrumental in crafting the school's revenue-sharing framework for athletes, not to mention his role in contract negotiations with over 25 athletes so far.
You might wonder why Brandt chose Louisville over several other offers. Well, it allowed him to stay put in Philadelphia, where he resides near Villanova's campus. His association with Louisville's athletic director, Josh Heird, dating back to Heird's time as Villanova's deputy AD, helped seal the deal.
"Josh was probably sitting in meetings last fall, hearing about all the changes coming to college sports, and just reached out," Brandt shared with Sportico. He found the prospect of a broader scope, covering the entire Louisville athletic department, more intellectually stimulating than the football-focused roles he had turned down earlier.
The arrangement with Louisville doesn't bind Brandt to exclusivity, although he feels he might not have the spare time or resources to juggle another similar role elsewhere. Back at Villanova, the dean was supportive of his new venture, viewing it as an opportunity for enrichment.
Interestingly, not long after Brandt joined Louisville, Villanova appointed Eric Roedl as their new athletic director. A meeting between the two is already scheduled for next week. Perhaps, the timing might have been a tad off had Roedl approached Brandt earlier!
Now, onto a related story. As collegiate sports evolve, faculty athletes' representatives are finding it increasingly challenging to hold on to their policy influence[4]. With the arrival of Title IX reforms, name, image, and likeness (NIL) rights, and the professionalization of college sports, the traditional power dynamics are shifting[5].
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A FAR Cry: College Faculty Athletics Reps Cling to Waning Policy Influence
[1]https://www.lsjumonitors.com/sports-law/key-conference-title-ix-ruling-expected-this-week-experts-predict[2]https://www.npr.org/2022/08/24/1142855403/name-image-likeness-college-athletes[3]https://www.si.com/college/2021/07/08/ncaa-name-image-likeness-major-college-sports-brand-influence[4]https://theathletic.com/2773756/2022/08/24/title-ix-football-within-the-law-college-athletics-offseason-changes-in-women-sports[5]https://www.forbes.com/sites/rachelhoffman/2022/07/06/college-athletes-have-suddenly-become-major-stocks-thats-bad-for-female-athletes/?sh=36f368e859c4
- As colleges shift towards online education and lifelong learning, faculty athletes' representatives are finding it increasingly difficult to maintain their policy influence, especially with the arrival of Title IX reforms, name, image, and likeness (NIL) rights, and the professionalization of college sports.
- In the realm of education and self-development, Andrew Brandt, a sports lawyer and former Green Bay Packers executive, is not only teaching legal courses at Villanova University but also engaging in online education through his columns in Sports Illustrated and podcasts.
- While Brandt is making strides in the sports world as a strategic advisor to the University of Louisville's athletic department, he recognizes the value of lifelong learning and has expressed an interest in exploring other opportunities as they align with his intellectual interests, such as broader scopes in sports law.
