Business education institution Pearl Academy's School of Business joins forces with INSEAD XR to provide authentic immersive learning experiences.
In a groundbreaking move, Pearl Academy School of Business has partnered with INSEAD XR Lab, one of the world's leading centres in immersive educational technology. This partnership aims to introduce immersive XR simulation-based learning at PSB, positioning it among the first institutions in India to integrate Extended Reality (XR) into business and management education.
Based in Delhi South, Mumbai, and Bengaluru, Pearl Academy's School of Business is part of the Creative Arts Education Society (CAES) and is affiliated with the Rajiv Gandhi National Institute of Youth Development (RGNIYD), a Government of India Institution of National Importance. The institution has campuses in Delhi-South, Delhi-West, Mumbai, Bengaluru, and Jaipur.
Effective from the 2024 intake, all students will receive accredited degrees recognized by the Government of India. With a legacy of 32 years, Pearl Academy is globally renowned for its focus on global exposure, entrepreneurship, technological expertise, and life skills. The institution offers a diverse range of Bachelor's and Master's degree programs, including B.Des/M.Des., BBA/MBA, and short-term certificate courses.
The partnership is part of PSB's ongoing commitment to experiential, global, and purpose-driven education, shaping business leaders ready for the complexities of tomorrow's world. Following the success of the pilot, PSB plans to formally integrate immersive XR simulations into the MBA curriculum from the upcoming semester.
The XR Simulation Workshop at PSB featured two cutting-edge simulations: The Avocado Case and Mission to Mars. The Avocado Case is centered on strategic decision-making, while Mission to Mars focuses on enhancing critical thinking and collaboration. During these simulations, students were transported to high-impact environments using VR headsets.
The benefits of immersive XR simulation-based learning in business education, as demonstrated by this partnership, include enhanced student engagement, improved critical thinking, and practical skill development through realistic and emotionally impactful business scenario simulations. This approach moves beyond traditional case studies by placing students inside complex, high-stakes environments that foster experiential learning, prepare students better for real business challenges, and promote deeper retention of knowledge.
This partnership leverages XR to enable students to experience rather than just read about business situations, thus increasing motivation and the emotional connection to the content. It fosters critical thinking and decision-making skills by immersing learners in realistic, high-pressure business scenarios. It provides practical, hands-on simulations that help bridge theory and real-world application, making students better prepared for professional environments. Lastly, it facilitates global adoption and content development through collaboration with other business schools, accelerating innovation in immersive learning.
Amod Vijayvargiya, Director of Pearl Academy School of Business, stated that the collaboration with INSEAD XR brings a bold, immersive layer to business learning. This partnership exemplifies how immersive XR simulations enhance business education by creating engaging, practical, and future-oriented learning environments that better prepare students for leadership and real-world business challenges.
Pearl Academy School of Business has constructive tie-ups with industry bodies such as FDCI, Tech Mahindra, Reliance Brands Ltd., MAC, and international universities. With an impressive track record of consistently exceeding a 99% placement rate, the institution boasts 15,000+ successful alumni and over 700 top recruiters hiring its graduates annually. This partnership further cements its position as a leader in innovative, future-ready business education in India.
[1] Source: INSEAD XR Lab website [2] Source: World Economic Forum report on the Future of Jobs and Skills [3] Source: McKinsey & Company report on the Future of Work
- With the collaboration between Pearl Academy School of Business and INSEAD XR Lab, education and self-development will witness innovation in the form of immersive XR simulation-based learning, positioning PSB as one of the first institutions in India to integrate Extended Reality (XR) technology in business and management education.
- The partnership aims to provide business students with practical, hands-on simulations that help bridge theory and real-world application, enhancing student engagement, improving critical thinking, and fostering critical thinking and decision-making skills by immersing learners in realistic, high-pressure business scenarios.
- This collaboration, as demonstrated by the XR Simulation Workshop at PSB, will enable students to experience rather than just read about business situations, promoting deeper retention of knowledge and facilitating global adoption and content development through collaboration with other business schools, accelerating innovation in immersive learning.
