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Encounter the... founders

Creative marketing collective IFNOTNOWWHEN joins forces with Agent-At-Large, a production company based in London, sealing a strategic partnership. TVBEurope catches up with co-founders Victoria Poole and Peter Gearing.

Unveiling the Founders: A Sneak Peek at the Power Duo Behind...
Unveiling the Founders: A Sneak Peek at the Power Duo Behind...

Encounter the... founders

In the dynamic world of the media industry, two renowned figures, Peter Gearing and Victoria Poole, have made significant strides in their respective careers. Both founders, Gearing of Agent-At-Large and Poole of IFNOTNOWWHEN, have demonstrated a shared dedication to agility, creativity, and a commitment to their craft.

A typical day for Peter Gearing, a seasoned media industry veteran, begins with an early start: he wakes up, goes to the gym, takes a shower, and then checks his phone for messages or updates. This routine suggests he prioritizes physical fitness, personal care, and staying on top of communications early in the day. As the day progresses, Gearing likely engages in meetings, creative projects, or business development, maintaining a balance between the demanding nature of the industry and his personal well-being.

Victoria Poole, on the other hand, begins her day with a walk, a healthy smoothie, and a review of the team's priority lists. Her experience, spanning over 20 years, includes stints at some of the most prestigious agencies and post-production houses, such as Saatchi & Saachi, AMV BBDO, The Mill, Gravity Media, and Twickenham. Poole's impressive portfolio includes working on campaigns for Olay, Toyota, and Seat, as well as leading global rebrands and expanding into new territories.

Both teams of Gearing's Agent-At-Large and Poole's IFNOTNOWWHEN are accustomed to fast turnarounds, high expectations, and adapting quickly without compromising on quality. This agility has been further enhanced by their partnership, resulting in a seamless pipeline from strategy to production, allowing for quick and flexible delivery across the marketing and content spectrum.

The media companies run by Gearing and Poole operate across a wide range of industries, including Film and TV. Their combined expertise and innovative approach have earned them a reputation for delivering exceptional results in a timely manner.

Poole emphasizes the importance of surrounding oneself with people who challenge and support, as that's how IFNOTNOWWHEN came to life. The collective aims to bring expertise to clients in an agile and collaborative way, reflecting Poole's belief in the power of collaboration and continuous learning. Gearing, too, encourages staying ambitious, loving what one does, and keeping up with current trends to stay relevant in the ever-evolving media landscape.

In a world where the media industry is constantly changing, both Gearing and Poole stand as beacons of adaptability and creativity. Their journeys serve as a testament to the value of hard work, passion, and a willingness to evolve with the times. As they continue to make strides in their respective fields, their impact on the media industry is undeniable.

  1. Peter Gearing, in his pursuit of professional success, ensures a balance between his personal well-being, prioritizing physical fitness, personal care, and maintaining timely communications.
  2. Victoria Poole, with her extensive experience in the media industry, surrounds herself with people who challenge and support, fostering an agile and collaborative work environment at IFNOTNOWWHEN.
  3. Gearing's Agent-At-Large and Poole's IFNOTNOWWHEN teams excel in navigating quick turnovers, high expectations, and adapting swiftly across various industries, such as Film and TV, reflecting their shared commitment to agility and quality.
  4. The media companies led by Peter Gearing and Victoria Poole caterto diverse sectors, extending from the Film and TV industry to Lifestyle, Fashion-and-Beauty, Food-and-Drink, Home-and-Garden, and more.
  5. To remain relevant in the ever-evolving media landscape, Peter Gearing and Victoria Poole encourage continuous learning, staying ambitious, loving what one does, and keeping abreast of current trends while fostering personal growth and careers in Education-and-Self-Development.

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