Miha Berčič Interview: Surviving Business in the Wild
Explore Miha Berčič's Interview: Journey from Wilderness Survival to Business Resilience with BTAR Solutions
Miha Berčič, founder of BTAR Solutions, shares his unique approach to business resilience. Drawing on 32 years of dedication to understanding natural laws through his wilderness experiences, Boy Scout days, and operating Black Raven Solutions wilderness academy, Berčič offers an unconventional yet powerful approach to help businesses and individuals flourish under pressure.
BTAR Solutions: Your Way to the Wild Side
Website: In this section, Berčič introduces BTAR Solutions—a firm specializing in "wild sales," "wild marketing," and "wild leadership." These innovative strategies blend survival tactics with business principles to create resilient teams and adaptable business processes. Berčič's goal is to empower organizations to turn obstacles into opportunities, ensuring long-term success even in an unpredictable world.
Lessons from the Wild: From Survival to Success
Website: Berčič recounts the priceless lessons he learned as a survival instructor and wilderness academy operator, correlating them to the business world. These lessons included rapid decision-making, resourcefulness, mental toughness, and a focus on turning challenges into opportunities.
Staying Calm in the Storm
Website: During the pandemic, Berčič's business faced uncharted territory. Drawing on his wilderness training, he and his team embraced an adaptive approach, leveraging their survival instincts to turn the crisis into a chance for growth. This mindset of maintaining composure and staying proactive enabled them to seize opportunities and pivot their strategies successfully.
Transforming Business with "Wild Marketing"
Website: Berčič shares a case study of a retail company struggling with declining foot traffic. Using BTAR Solutions' strategies, they pivoted toward e-commerce, heightened their online presence, and built a sustainable online sales model. Within six months, the company experienced a 40% increase in online sales and improved customer retention.
A Fresh Take on Business Consulting
Website: In a sea of consulting firms, BTAR Solutions distinguishes itself by offering "wild sales" and "wild marketing" approaches. This original methodology emphasizes understanding market and customer needs, proactive engagement, and resourceful techniques that go beyond conventional strategies. Its focus lies in building a resilient foundation for long-term growth.
Empowering the Future Generation
Website: When working with young entrepreneurs, Berčič stresses the importance of adaptability, a growth mind-set, and a calm, solution-oriented approach. He instills the ability to pivot, learning from failures, and the courage to seize opportunities, preparing the next generation of business leaders for success.
The Power of Resilience in Times of Crisis
Website: In response to your question about what separates successful businesses from those that fail during crises, Berčič highlights the significance of a resilient mind-set, preparedness for change, and agility in adaptations. Instead of focusing on problems, thriving businesses see opportunities, engaging with customers and pivoting strategies with ease.
Embracing Wild Leadership for Success
Website: In BTAR Solutions' "wild leadership" workshops, Berčič emphasizes building mental resilience, developing practical decision-making skills, clear communication, and emotional intelligence. These skills help leaders navigate uncertain times while inspiring and leading teams through adversity.
Building Resilient Teams for Business Globalization
Website: Berčič integrates his leadership, communication, and team management skills into BTAR Solutions to help organizations globalize, focusing on human aspects that cultivate resilient, cohesive teams. He leads workshops teaching effective communication techniques, negotiation tactics, and conflict resolution skills.
Connect Miha Berčič on Linkedin.
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- Miha Berčič's innovative approaches to business resilience involve "wild sales," "wild marketing," and "wild leadership," which combine survival tactics with business principles to foster resilient teams and adaptable business processes.
- Berčič nurtures the mindsets of young entrepreneurs by instilling adaptability, a growth mindset, and a calm, solution-oriented approach, empowering them to pivot, learn from failures, and seize opportunities.
- During crises, Berčič emphasizes the importance of a resilient mindset, preparedness for change, and agility in adaptations, suggesting that successful businesses engage with customers, pivot strategies, and see opportunities rather than focusing on problems.
- Beyond conventional strategies, BTAR Solutions' "wild marketing" approach stresses understanding market and customer needs, proactive engagement, and resourceful techniques, aimed at building a resilient foundation for long-term growth.
