Google Tightens Political Ad Rules in Chile Ahead of 2025 Elections
Google has updated its political content policy in Chile, introducing new restrictions on election advertising that will come into effect in October 2025. The changes aim to comply with local electoral laws and prevent misuse of political ads. Google Ads, Display & Video 360, Shopping Ads, and Campaign Manager 360 will implement enhanced transparency tools, stricter ad authorization processes, and targeting limits to ensure legal compliance. The update aligns with Chile's electoral framework, which includes mandatory blackout periods, or silence periods, before elections. These periods typically begin 24 to 48 hours before election day and are common in Latin American electoral systems. The changes affect how advertisers run election-related campaigns in Chile. They must now comply with local laws, including pausing ads during silence periods. Google will not allow Election Ads to serve in Chile during these legally mandated time frames. Advertisers must closely monitor electoral calendars and pause campaigns accordingly to avoid policy violations. Google's policy update reflects its broader approach to regulating political advertising across different jurisdictions. The company is adapting its policies to local laws and regulations, ensuring compliance with legal requirements while maintaining transparency and preventing misuse of political ads.
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