Green Tea Surges in Beauty, Driven by Natural, Ethical Demand
Green tea, renowned for its antioxidant properties, is surging in the beauty and skin care space, with consumers seeking natural, ethically sourced products. Mintel's Gastronomia trend report predicts a rise in skin care launches mentioning 'food' in the UK and US, while the Asian market embraces food or supplement-grade ingredients. Provital's Green Tea Eco extract, a natural and organically certified anti-aging solution, is leading this trend.
Green tea's effectiveness is attributed to its high concentration of catechins, ideally ranging from 50-90%. A study by Polish scientists substantiates its anti-inflammatory activity and potent antioxidant properties. Brands are capitalizing on this, using concepts like 'wholesome nourishment' or 'superfood actives' to link beautiful skin with a healthy diet. Traditional Chinese medicine practitioners have long used young Camellia Sinensis leaves to treat various ailments.
Provital's Green Tea Eco extract is a prime example of this trend. It is a natural, ethically-sourced, and scientifically-proven effective anti-aging solution, with COSMOS certification for sustainable sourcing. This extract, derived from the humble tea plant, is a testament to the power of nature in skin care.
Consumers are increasingly seeking natural, effective, and ethically sourced products, driving the rise of green tea and other food-derived ingredients in skin care. Provital's Green Tea Eco extract is at the forefront of this trend, offering a sustainable and scientifically-backed solution for healthy, beautiful skin.
