Improved Performance Statistics for Conversion Rate Optimization in 2024: A Comprehensive Overview of Essential Figures to Keep in Mind
In the rapidly evolving digital landscape, understanding the latest trends and statistics is crucial for businesses aiming to optimise their online presence. Here's a roundup of key insights on SEO, landing page optimization, and email conversion rates for 2024-2025.
SEO
Local SEO has become increasingly important, with 46% of Google searches showing local intent and "near me" mobile searches increasing by 136% in 2025 [1]. Local searchers are highly engaged, with 76% visiting a business within a day [1]. Mobile-first indexing is now Google's default, emphasising the importance of mobile optimization, and poor mobile UX and slow speeds can negatively impact SEO rankings.
Voice search is becoming dominant, with 71% of users preferring it, often in long-form, question-based, local queries. This requires SEO adaptation for conversational search. AI-driven traffic has surged, changing SEO dynamics significantly. Despite AI alternatives, Google still dominates search with nearly 90% market share, although its global traffic declined 7.91% from 2023 to 2024 [5].
Landing Page Optimization
The median landing page conversion rate across industries is around 6.6% in late 2024 [2]. High-value gated content offers can convert up to 11%, compared to 2% for standard landing pages. Streamlining forms can significantly boost conversions; reducing form fields from four to three can increase conversions by up to 50% [2].
Email Conversion Rates
AI adoption in email marketing is widespread, with 87% of organisations using AI to enhance personalisation, segmentation, and send-time optimization by 2024 [4]. AI-driven email layouts improve engagement by 27%, and personalized emails using AI yield a 41% revenue increase and a 13.44% boost in click-through rates [4].
These trends highlight the rising importance of mobile, local, voice, and AI technologies in SEO, the value of streamlined, high-value gated content for landing page conversions, and the transformative impact of AI-driven personalization on email marketing success.
Additional Insights
- 38% of marketers say having a video on a landing page positively impacts conversion [6].
- The average ecommerce conversion rate is around 2.03% [7].
- 50% of the U.S. population uses voice search each day [8].
- The second biggest reason for online cart abandonment is having to create an account to check out [9].
- The top organic results on Google average a 45.61% click-through rate (CTR) [10].
- Personalized calls-to-action (CTAs) convert 202% better [11].
- The average blog conversion rate is over 5% [12].
- Ecommerce conversion rates drop by 0.3% with every extra second it takes a page to load [13].
- Adding a floating coupon to your landing page can increase your click-through rate by 12% [14].
- Title tags with 40 to 60 characters have an 8.9% higher CTR [15].
- Increasing page load speed from 5 to 1 second can triple your conversions [16].
- 46% of all Google searches are for local information [17].
- Mobile devices account for more than half of organic traffic [18].
- Removing the navigation bar from your landing page can double your conversions [19].
- The average email click-through rate (CTR) is 8.93% across industries [20].
- Businesses with over 40 landing pages generate 12 times more leads than those with 1 to 5 landing pages [21].
- Most landing pages have five form fields [22].
These statistics provide a comprehensive, up-to-date baseline for digital marketing strategies in 2024 and early 2025 [1][2][3][4][5][6][7][8][9][10][11][12][13][14][15][16][17][18][19][20][21][22].
[1] https://www.searchenginejournal.com/local-seo-statistics-2025/466149/ [2] https://www.wordstream.com/blog/ws/2024/09/15/landing-page-conversion-rates-statistics [3] https://www.searchenginejournal.com/ai-seo-statistics/455313/ [4] https://www.emarketer.com/content/ai-in-email-marketing-use-cases-and-benefits [5] https://www.statista.com/statistics/270842/market-share-of-the-leading-search-engines-worldwide/ [6] https://www.searchenginejournal.com/video-on-landing-pages-conversion-rate-optimization/426275/ [7] https://www.statista.com/statistics/272014/ecommerce-conversion-rates-for-various-countries/ [8] https://www.statista.com/statistics/272396/voice-search-statistics/ [9] https://www.statista.com/statistics/271980/cart-abandonment-rates-for-various-countries/ [10] https://www.searchenginejournal.com/google-ctr-statistics/442995/ [11] https://www.searchenginejournal.com/personalized-ctas/258908/ [12] https://www.wordstream.com/blog/ws/2024/09/15/blog-conversion-rates-statistics [13] https://www.searchenginejournal.com/ecommerce-page-speed-statistics/435825/ [14] https://www.searchenginejournal.com/floating-coupons-cta/443594/ [15] https://www.searchenginejournal.com/title-tag-length-statistics/425714/ [16] https://www.searchenginejournal.com/page-speed-statistics/426747/ [17] https://www.searchenginejournal.com/local-searches-statistics/458401/ [18] https://www.statista.com/statistics/272015/global-mobile-search-statistics/ [19] https://www.searchenginejournal.com/navigation-bar-removal/425519/ [20] https://www.searchenginejournal.com/email-click-through-rate-statistics/401318/ [21] https://www.wordstream.com/blog/ws/2024/09/15/landing-page-conversion-rates-statistics [22] https://www.searchenginejournal.com/landing-page-form-fields-statistics/426281/
Digital marketing strategies for 2024-2025 emphasize the importance of adapting SEO for conversational search, particularly in long-form, question-based, local queries, as voice search becomes dominant (71% of users prefer it). In email marketing, AI-driven personalization enhances personalization, segmentation, and send-time optimization, improving engagement by 27% and yielding a 41% revenue increase (87% of organizations use AI by 2024). For landing page optimization, high-value gated content offers can convert up to 11%, while streamlining forms can boost conversions by up to 50%. In content marketing, personalized calls-to-action (CTAs) convert 202% better, and removing the navigation bar from landing pages can double conversions. In education-and-self-development, understanding the latest trends and statistics, such as those presented here, is crucial for businesses aiming to optimize their online presence. These trends underscore the role of finance in supporting technology investments that drive digital marketing success.
