Individual Identified as Savraj Matharu
The University of Westminster has introduced an innovative Master's programme, the Interactive Media Practice, designed to meet the demands of the 4th Industrial Revolution. This programme, launched in 2016 by multi-degreed professional Savraj, is the institution's first STEAM-based master's programme.
The Interactive Media Practice Masters is engineered to cultivate a start-up culture, encouraging students to create digital solutions using a range of creative technologies. These include Augmented Reality (AR), Virtual Reality (VR), Generative AI, connected devices, mobile apps, wearables, RCS, ChatBots, data analytics, and enterprise incubators.
The programme's dynamic ecosystem allows students to engage in live projects, hackathons, and direct collaborations with industry leaders and NGOs. This hands-on approach has proven successful, with graduates securing roles at leading global organisations such as Orange, Deloitte Digital, KPMG, Santander, Inmarsat, Critical TechWorks, ARM, BMW, CitiBank, GOV UK, and ByteDance. Some have even gone on to found their own tech start-ups.
Savraj, the programme's founder, holds multiple degrees in Computing, Design, and Technology, along with an executive program in Leadership and Innovation from MIT. His research focuses on user experience design systems, leadership, digital health, immersive media entertainment, and generative AI. However, specific details about his key achievements and areas of expertise as a multi-award-winning educator and practitioner in Creative Technology & Strategy could not be verified from the search results.
Savraj's efforts have played a key role in driving cultural and digital transformation at the University of Westminster. He has collaborated with prominent brands such as Adobe, Arm, Coca-Cola, Dell, Nvidia, Orange, and the British Council. The programme's outputs are known for being pioneering and innovative, from FinTech solutions and voice-controlled technologies to AR/VR-driven problem-solving.
The Interactive Media Practice Masters is a testament to the University of Westminster's commitment to producing the next generation of digital professionals. It aligns with the UK Government's Industrial Strategy, addressing the challenges of the 4th Industrial Revolution by fostering interdisciplinary skills, research-informed education, and practice-led learning.
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