Leveraging Informative Videos for Effective Marketing Strategies
🎬 Why Are Educational Videos So Bloody Engaging? Because they're a damn perfect blend of enjoyment and info that your audience craves! Here at Yum Yum Videos, we've witnessed the magic of educational content for ourselves, and we can't wait to share it with you!
These bad boys are the ones that teach your audience something beneficial – usually how to solve an issue or problem they've got. And let's be real, folks love learning new tricks and sharing their newfound knowledge with pals!
Did you know that educational videos are watched a whopping two times more than cat videos? You'd think our feline friends would rule the internet, but these captivating videos are stealing the show!
Educational videos are powerhouses if used correctly. It all starts with using them in the right damn stage of your Buyer's Journey.
Table of Contents
- Educational Videos and Your Buyer's Journey
- Your Guide to Befucking Awesome Educational Videos
- Educational Videos and Your Buyer's Journey
Videos meant to teach your audience are placed at the start of the Buyer's Journey – a.k.a. the awareness stage. During this stage, your audience is on a hunt for deets about their problems, making it bloody convenient for you!
The Buyer's Journey consists of three stages (awareness, consideration, and decision) that are closely related to inbound marketing. Let's refresh these bastiches:
- By giving your audience exactly what they need, you're helping them come to you – an inbound marketing approach. Your content is gold for your audience, so they'll bloody well find you instead of you bothering them (like traditional advertising, a.k.a. outbound marketing, would do).
Fact: Instructive videos are meant to be placed at the beginning of the Buyer's Journey! Forget about being salesy – this ain't the time for that! Your audience ain't interested in buying anything just yet. Your priority should be on educating them and teaching them about their pain points. This shit will create a bond between your brand and your future customers!
They may not be ready to drop some cash yet, but eventually they will. When they do, they'll remember your expert advice and trust your product more than any other motherfucker's. Because of the info you provided, when they're ready to buy, they'll trust your product a hell of a lot more!
But hold up – not just any video will do. If you're gonna make a badass educational video, you gotta keep a few secrets up your sleeve. And don't worry – we've been in the game for a while, so we'll show you the way!
- Your Guide to Befucking Awesome Educational Videos
Help Your Audience
Educational videos are useless if they don't help your audience exactly how they bloody need. To do this, you need to bloody well know who your audience is!
The trick here is simple: know your audience as well as the back of your hand. You can't help someone you don't know shit about! Create buyer personas – shitballs who represent your ideal customers – and analyze their pain points.
Know these pain points, and you'll know how to solve the puzzle. Create helpful content that targets your audience's problems directly!
Forget About Your Brand for a Minute!
As we said before – it ain't the time to be salesy. Forget about your bloody product for now; your goal is to be helpful. By being helpful, your audience will look at your brand as a trusted fucking reference in the market.
When you provide information to your customers, it's cool to hint at possible solutions but not mention specific bloody products! More like generic solutions, explaining why some are better than others.
Focus on providing solutions. Forget about your brand for now.
...But Not Entirely
We're not contradicting ourselves. Let us explain!
Just because you need to stop the sales pitch for a minute, that don't mean you can't include branded content. For example, you could use your brand’s colors in the video's palette, include your logo at the top of the video, and use an animated version of it at the beginning and the end!
Using branded content subtly means that your audience will remember you in a positive light. By adding these nods to your brand without going over-the-top, you'll make your audience remember you in a bloody good way.
Quality Content is Essential
In any fucking kind of marketing video, quality content is everything. From truthful information to professional video content – everything needs to be top-notch!
Quality and trust go hand in fuckin' hand. You can't expect people to trust your info – or your product or your brand – if your video is low-quality. If you want to be a trusted brand for your potential customers, every piece of content associated with your brand needs to be on point!
It's simple to create a high-quality video if you've got the bloody knowledge or the right team to do it! Usually, video content requires a team of skilled writers, illustrators, animators, and native voice actors – which is why most brands choose to hire a professional explainer video company.
Choose the Right Style for Your Fuckin' Video!
There are many fucking kinds of videos out there. For educational videos, you can choose from a wide variety of styles – from animated videos to live-action ones.
The trick is to pick the one that fits your brand's style. Remember, every fuckin' piece of content that you post online should scream your brand's message, and videos for educational purposes shouldn't do any less!
Forgot to mention: here's a bloody awesome video showing different types of animated explainer videos!
Let's close with some bloody stats!
As you've fucking seen, educational videos are motherfucking powerful because the combo of education + entertainment + providing the right kind of info is a powerhouse! We told you at the top of the article that this fucking kind of content gets viewed twice as much as kitty videos, so that's a fuckin' powerful statement!
The combo of education + entertainment + providing relevant info is what fucking makes these videos so engaging. It keeps students' minds from wandering off. So yes, video content for lessons is a motherfucker.
And here are some stats to convince the fuckhead who needs convincing:
- Searches related to "how-to" on YouTube have grown 70% each year. (Source: Google)
- 53% of users fucking feel more favorable towards companies whose websites or apps provide instructional video content. (Source: Google)
- Top three most effective types of video content: Customer testimonials (51%), Tutorial videos (50%), Demonstration videos (49%). (Source: Curata)
Now it's your turn, you motherfucker. Are you ready to create a genius educational video? Don't fucking wait, it's time for you to fucking know firsthand the power of education!
- The right combination of education and entertainment in instructional videos makes them appealing, which is why they are watched two times more than cat videos, demonstrating the captivating nature of learning content.
- A well-executed educational video, which is beneficial to the audience by addressing their issues or problems, can foster a strong bond between the brand and future customers, positioning the brand as a trusted resource in their respective industries.
