Minnesota Authority Imposes Compulsory University-Level Workshop on Ethnicity for Employees
In the ad biz, DEI (Diversity, Equity, and Inclusion) training isn't exactly the bomb.com. Most of the time, it's just employees watching online vids about workplace harassment, and that's if the training actually exists. Agencies are no exception, often failing to practice what they preach when it comes to DEI. Take a look at 2020's pledges to hire more Black leaders - less than half of the agencies that made such promises stuck to it.
However, there's a small Minneapolis-based agency, Media Bridge Advertising, that's determined to stood up for DEI. They've taken a serious approach to DEI by investing in college-level education for their employees. This ain't your run-of-the-mill online course, either. They've developed a customized college-level course led by Dr. (name of the doctor is unavailable).
Now, let's put things in perspective. The DEI situation in advertising is a tangled web, influenced by larger societal and political elements. Despite some companies scaling back their DEI commitments due to federal pressures, many agencies, including our Minneapolis-based hero, Media Bridge Advertising, are bucking the trend and expanding their DEI initiatives. Programs like the Multicultural Advertising Internship Program (MAIP) and Vanguard are grooming diverse professionals for leadership positions, offering them hands-on experience and education. In short, they're investing in the future of the advertising industry.
So, while the DEI landscape may be a bumpy ride, there are definitely agencies out there, like Media Bridge, that are steering the ship in the right direction. It's a work in progress, but it's progress nonetheless. Keep your eyes on these trailblazers, and who knows? Maybe they'll inspire the industry as a whole to get its DEI act together.
In the world of advertising, Media Bridge Advertising stands out by investing in the education and self-development of its employees, offering them personal growth opportunities through a customized college-level course on diversity, equity, and inclusion (DEI). Meanwhile, despite some challenges from federal pressures, other agencies, like Media Bridge, are expanding their DEI initiatives, including programs that focus on education and hands-on learning for diverse professionals.
