NIQ Launches Data Clean Room on Snowflake for Secure Marketing Insights
NIQ, a global leader in consumer data, has launched its data clean room on Snowflake, a cloud-based data warehousing platform. The move, announced on October 2, 2025, has been welcomed by major brands like PepsiCo, Merck, and Siemens, who already use NIQ's data room solution as strategic partners.
The clean room, a secure environment for data collaboration, allows marketers to protect consumer data while gaining valuable insights. It facilitates audience discovery, segmentation, scoring, and campaign activation, all while upholding global privacy standards.
NIQ's clean room also supports outcome measurement, tying media investments to real-world outcomes. This capability is a testament to both NIQ and Snowflake's commitment to innovation and measurable marketing outcomes. Lana Busignani, General Manager at NIQ, highlighted the clean room's ability to uncover high-value audiences and enable more precise campaign activation.
The clean room architecture on Snowflake ensures data remains protected while allowing for analytical processes. Both NIQ and Snowflake operate clean rooms to maintain privacy, ensure data auditability, and export measurement data according to approved aggregation rules. Dennis Buchheim, Global Head of Media, Entertainment, Advertising & Marketing Technology at Snowflake, praised the strategic importance of the collaboration.
NIQ's data clean room on Snowflake, with its global reach spanning over 90 countries, offers a powerful tool for marketers. It enables them to enrich their first-party data with NIQ's privacy-compliant consumer signals, uncover high-value audiences, and activate campaigns with greater precision. The collaboration with Snowflake underscores both companies' commitment to innovation, consumer privacy, and measurable marketing outcomes.
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