Romanian media and entertainment sector forecasted to surpass EUR 4.9 billion by 2029, driven primarily by digital segments
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Romania's media and entertainment industry is set to experience steady growth over the next few years, with digital segments driving the expansion. According to recent projections, the sector is expected to grow at an average annual rate of around 2%, reaching approximately EUR 4.91 billion by 2029.
The digital segments, particularly internet advertising and streaming services, are leading the growth charge. Internet advertising revenues are projected to grow from about EUR 297 million in 2025 to EUR 387 million in 2029, reflecting an average annual growth rate of 7.5%. Within internet advertising, online video advertising is the fastest-growing category, followed by paid search and classified ads.
Streaming services are also expected to expand by about 7% per year. Notably, video games and over-the-top (OTT) streaming services are highlighted as key growth areas within Romania's digital media landscape.
Traditional television revenues are expected to remain almost flat at around EUR 920 million between 2025 and 2026. On the other hand, growth in the music streaming and radio advertising, along with major festivals, will contribute significantly to live music revenues.
The media business-to-business (B2B) segment is expected to see moderate growth, with revenues reaching EUR 216 million by 2029. The market for print and digital publications is expected to remain relatively stable at approximately EUR 104 million annually between 2025 and 2029.
Meanwhile, the mobile and fixed telephony segment is expected to reach EUR 2.46 billion in 2029, up from EUR 2.41 billion in 2025. The penetration of 5G services is anticipated to increase significantly.
Outdoor advertising is forecast to grow from EUR 49 million in 2025 to EUR 58 million in 2029, with digital out-of-home (DOOH) formats gaining a larger share of the market.
The Romanian film industry is projected to grow at an average rate of 5% annually, with revenues rising from EUR 68 million in 2025 to EUR 79 million in 2029. The total number of films released in Romania increased from 214 in 2023 to 228 in 2024.
However, economic pressures, including inflation and changing consumer behavior, are placing emphasis on relevant, accessible content and advertising as the main revenue source. Additionally, artificial intelligence is beginning to reshape the industry dynamics.
Major technology companies like Google and Meta dominate the market but face stricter regulation due to new EU legislation such as the Digital Services Act and Digital Markets Act. Advertising-supported video-on-demand services will maintain a smaller market presence in the streaming services sector.
In conclusion, the media and entertainment industry in Romania is poised for steady growth, with digital segments leading the charge. The industry's growth is tempered by economic challenges, but the emphasis on relevant content and advertising is expected to drive revenue growth. The rise of AI technologies and stricter regulations will also shape the industry's future.
- The digital expansion of Romania's media and entertainment industry, fueled by growth in internet advertising, streaming services, and digital out-of-home (DOOH) formats, offers potential for increased opportunities in lifestyle, technology, and entertainment content.
- As education-and-self-development content becomes more accessible and relevant through digital platforms, the media and entertainment industry's focus on engaging, timely content will be essential for capitalizing on the growing demand in this sector, particularly as artificial intelligence continues to reshape the industry dynamics.
