Strategies for Running BookBub Ads: Insights to Consider
Self-publishing authors seeking a platform to promote their books can turn to BookBub, a paid book promotion service that reaches millions of readers. By securing advertisement spots in BookBub's daily emails, authors gain exposure and boost book sales.
BookBub acts as a gateway to millions of book enthusiasts, offering a cost-effective marketing solution for indie authors. The platform sends out daily emails to avid readers, and advertising with BookBub promises increased visibility and increased sales. Costs range from hundreds to thousands of dollars, depending on the genre and pricing deal presented. Try BookBub's pricing for more information.
You can choose from various promotional deals, including full-priced, discounted, audio, and multi-author box sets. The platform allows you to target your readers in a variety of ways, including through author interest, retailer preference, category interest, or geographic regions. This targeted approach ensures that your ads reach the correct audience, resulting in increased engagement.
To create an account and get started with BookBub advertising, follow these five simple steps:
- Set up a free author account on BookBub's Partners page. Once you've created your profile, click "Create an ad."
- Select your book and store by specifying genres, comparative authors, and the countries and retailers you wish to target. You may also enter links beyond store listings, such as your author website.
- Select your ad image by either outsourcing design to a professional or using free tools like Canva to design your promotional materials. Ensure the image features the cover of your book, a short tagline or review excerpt, your book's discounted price, and a prominent call-to-action button (e.g., "BUY NOW").
- Set your budget by choosing between a daily or entire campaign run-time budget.
To maximize your results, consider the following tips:
- Start with a low budget to test experimentation and learn the ropes.
- Utilize author targeting, which has been shown to result in 61% higher click-through rates than category interest targeting, according to the Alliance of Independent Authors (ALLi).
- Choose CPM (cost per mille, or cost per 1,000 impressions) bidding initially to ensure your ad reaches a broader audience.
- Focus on perfecting your ad creative by crafting eye-catching copy and engaging designs. Include strong hooks and legible fonts for quick reader comprehension. Showcasing your book on an eReading device can enhance the impact of your ads.
- Test every step, including ad targets, creatives, and promotional strategies, for optimal performance.
BookBub offers an effective marketing solutionfor self-published authors seeking to expand their reach and boost sales. With targeted audience access, flexible budgeting, and valuable insights, BookBub's advertising platform empowers indie authors to make the most of their promotional efforts.
BookBub's advertising platform, catering to self-publishing authors, provides a means to reach a vast audience in diverse categories such as lifestyle, home-and-garden, education-and-self-development, and online-learning, among others. By leveraging this opportunity for learning about online-education, indie authors can intelligently promote their books and enhance reader engagement.
