Subscription Economy Booms to $1.2tn by 2030, Driven by Digital Video and Mobility Services
The subscription economy is booming, projected to reach $1.2tn by 2030. However, consumers are becoming tired of endless subscriptions, pushing providers to offer unique value and innovative solutions. Digital video services are set to lead the way, while Mobility-as-a-Service subscriptions are expected to grow rapidly.
By 2030, digital video services will account for over 33% of global subscription spend. To maintain growth and reduce churn, providers must focus on subscription bundling and flexible management. This approach empowers users with more options and allows them to make informed decisions.
The subscription economy is forecast to grow by 67% over the next five years, reaching $1.2tn by 2030 from $722 billion (€614bn) in 2025. In Europe, a wide range of players are expected to enter the Mobility-as-a-Service Subscriptions market, with subscriptions accounting for around 8% of the total Car-as-a-Service (CaaS) segment by 2030. This class of subscriptions is projected to grow by over 540% between 2025 and 2030, as new business models and services emerge.
The subscription economy's future lies in distinctive value and innovative management. Digital video services will lead the way, while Mobility-as-a-Service subscriptions are poised for rapid growth. Providers must adapt to meet consumers' evolving needs and preferences.
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