The daily 9-to-5 grind is sapping Tina Touli's creative spark: her personal work experience
In the bustling city of London, Tina Touli began her design journey with a low-budget project that allowed her to survive and pursue her passion for design. This humble beginning laid the foundation for her successful career as an award-winning designer, artist, and creative director.
Tina's work spans various creative disciplines, including bold typography, branding, graphics, and animation. Her designs are known for their balance of functionality and aesthetics, creating a distinctive style that has captured the attention of the industry.
One of the projects that stood out in Tina's career was her work on the Pentawards. Introduced to the awards during her university days, Tina felt that working on this project was a special opportunity, as it brought her back to where she began her design career. The identity for the Pentawards is inspired by the adaptability of liquid, symbolizing the continuous evolution of packaging design.
At the heart of the visuals is the pentagon symbol of the awards, which emerges from the negative space within the fluid composition. Bold typography and vibrant colours tie everything together, creating a striking, premium look across various platforms. The vibrant liquid elements in this project represent the fusion of creativity and practicality, with different ideas and materials coming together to create exceptional packaging solutions.
Tina's work has earned her accolades from clients such as The New Yorker, Tate, LinkedIn, and Adobe. Despite her success, Tina's early career was marked by a fear of stagnation and a desire to escape a 9 to 5 job. This fear propelled her to continue pushing boundaries and exploring new creative territories.
However, details about Tina's dream project or dream client remain unknown, as she has not revealed any specifics in this regard. Similarly, Tina has not shared any career advice for her younger self, keeping her focus on her current projects and collaborations.
While Tina's involvement in the Pentawards is clear, details about her work with the organization are not provided. It is known that she is an integral part of the Pentawards, contributing her unique perspective and creative vision to the awards.
In conclusion, Tina Touli's journey from London's low-budget projects to global acclaim serves as an inspiration for aspiring designers. Her work, marked by a balance of functionality and aesthetics, continues to push the boundaries of design and creativity.
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